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Brand Philosophy
We are pledged to help the nation achieve food security and improve the life of the farming community.
Amidst the first Green Revolution in India, and her quest to achieve self-sufficiency in food production, there came about a brand in 1967 that would change the canvas of agriculture in India: Jai Kisaan!
The brand Jai Kisaan emphasizes the sentiment that the future belongs to nations with self-sustaining food production and reinforces the ‘Farmer First’ approach of the Adventz Agri Business.
Withstanding the tough test of times, Jai Kisaan fertilizers have successfully contributed towards enhancing the nation’s food production and bringing greater prosperity to the farming community.
Brand Vision
To be a one-stop solution for the farm economy.
Brand Mission
To create value for farmers and stakeholders by providing integrated agri-solutions to all farm needs.
Logo Rationale:
Name
'Jai Kisaan', a phrase immortalised by our beloved former Prime Minister Lal Bahadur Shastri, hails the earnest efforts of our farmers to lead the country towards self-dependence in food production.
Logo
Zuari Agro Chemicals' enduring logo symbolizes the company's deep empathy with the Indian farmer and commitment to march hand in hand with him towards unlocking the bounty of Mother Earth. The sprouting green seedling silhouetted against a benign blood-red sun, the source of all life on earth represents bountiful harvests underlined and firmly anchored on the bedrock of the arduous and keen efforts of the Indian Kisaan.
Expanding Horizons
Starting its journey from Western India, the brand Jai Kisaan has expanded its footprint by integrating with leading fertilizer brands of North, East and Southern India – Navratna and Mangala – making it a household name amongst the farming community across India. The brand and its offerings are playing a significant role in improving the productivity and profitability, enlarging the scope of growth and promoting opportunities for the farming community.
With a wide range of high quality complex fertilizers and nutrients and support for the farming community through a variety of agri-inputs, the company has also taken innovative initiatives to consolidate the brand.
